Brand Style Guide

Strategy

Logos

Colors

Fonts

Mocks/Layouts

Brand Story

For DC, work with people, not politics.

Washington, DC is a city full of talent, commitment, and possibility. People across all eight wards are working every day to support their families, strengthen their communities, and build a better future. What they need is a government that works with them.

Too often, city systems operate in isolation. Programs are difficult to access. Good ideas get slowed down by process. Residents are left navigating complexity instead of receiving support. This is not a failure of people. It is a failure of coordination.

Progress requires partnership.

Dwight Davis believes the role of leadership is to bring people and systems together so government works the way it should. Education, housing, public safety, and workforce development are not separate challenges. They are connected parts of everyday life, and they should function that way.

Born and raised in Washington, DC, Dwight has spent his career working directly with people as an educator, principal, nonprofit leader, and minister. His approach is grounded in listening, collaboration, and accountability.

This campaign is about building a city that works with its residents.

Where education connects to real opportunity
Where housing and health create stability for families
Where communities are safe, supported, and engaged

It is about leadership that shows up, listens carefully, and delivers results that people can see and feel.

Because DC does not need more politics. It needs leadership that works with people.

Dwight Davis for DC Council, At-Large. For DC, work with people, not politics.

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Brand Strategy

Mission

The Dwight Davis for DC Council At-Large campaign exists to elect a systems-level leader who will make DC government work for every resident it was built to serve — closing the gap between well-designed programs and the people who need them most, with urgency and accountability across all eight wards.

Core Values

People First

We prioritize the needs, voices, and lived experiences of residents.

Collaborative

We believe better outcomes come from working together across communities and agencies.

Accountable

We focus on clear results that improve people’s lives.

Practical

We pursue solutions that are effective, accessible, and grounded in reality.

Trusted

Maintain visual harmony across all brand materials

Community Rooted

We stay connected to the neighborhoods and people we serve.

Vision

A Washington, DC where a child's ward of birth does not determine the quality of their education, the stability of their home, or the responsiveness of their government. A city that leads across systems — not silos — so that housing, safety, education, and economic opportunity reinforce each other rather than operate in isolation. A DC that governs itself fully, represents itself completely, and prepares its residents not just for today's challenges but for tomorrow's.

Boilerplate

Dwight Davis is a candidate for DC Council, At-Large and a lifelong Washingtonian committed to building a city that works with its residents. With a background as an educator, school leader, nonprofit executive, and minister, his campaign focuses on aligning education, housing, public safety, and workforce systems to expand opportunity and improve outcomes. Grounded in service and collaboration, Dwight is running to deliver practical, people-centered leadership across all eight wards.

Elevator Speech

Dwight Davis is running for DC Council, At-Large to help make government work better for people. A lifelong DC resident and educator, he focuses on connecting education, housing, public safety, and workforce systems so residents can access real opportunity. His approach is simple. Work with people, not politics, to deliver results across all eight wards.

Brand Messaging

Brand Line

Elect Dwight Davis for D.C. Council, At-Large

Brand Tagline

For D.C., work with people, not politics.

Rank Choice Voting

Primary

Vote #1 in rank choice voting

Secondary

Strong choice for #1. Trusted for #2.

Focus Areas

Education and Opportunity

Ensure education leads to real pathways for economic mobility, workforce readiness, and long term success.

Housing, Health and Stability

Support policies that expand access to housing, strengthen health systems, and create stability for families and communities.

Safe and Connected Communities

Promote public safety through partnerships that include prevention, support services, and community engagement.

Services That Work

Simplify access to programs, improve coordination across agencies, and ensure services deliver real outcomes for residents.

Logo + Usage

As the At-Large D.C. Council candidate, the Dwight Davis "D" encapsulates all of Washington, D.C. with a ribbon, acknowledging Dwight's native status while celebrating the bright future the city will experience under his leadership.

Horizontal

Horizontal logos are used best for long spaces such as (but not limited to) web banners and navigation bars on websites and mobile apps. To ensure proper contrast, the blue and gold versions should only sit on the brand colors, black, or white backgrounds.

Stacked

Stacked logos are used best for tall spaces such as (but not limited to) vertical posters and email. To ensure proper contrast, the blue and gold versions should only sit on the brand colors, black, or white backgrounds.

Mark Only

The mark-only versions should only appear when if the full logo or text-only versions already appears in the same piece.. The mark only version should also appear as favicons or in spaces too small for the full logo. To ensure proper contrast, the blue and gold versions should only sit on the brand colors, black, or white backgrounds.

Text Only

The text-only versions should only appear when the brand line needs to present and not enough space is available for the graphic. To ensure proper contrast, the blue and gold versions should only sit on the brand colors, black, or white backgrounds.

Usage Specifications

Spacing

Restrictions

Do not change the positioning or the text.

Do not change the font.

Do not distort.

Do not change the color. Only use the artwork supplied.

Brand Graphics

Vote Smart DC

Vote Smart DC a content pillar centered around election education. Mostly used for social, this pillar should sit on a brand green background #1E7F5C, black or white.

DC Speaks

DC Speaks is a content pillar centered around issues and endorsements. Mostly used for social, this pillar should sit on a brand navy blue background #0B1C2D, black or white.